Marketing Management at Kelloggs Company Essay Example | Topics and Well Written Essays - 1500 words - 1

Marketing Management at Kelloggs Company - Essay Example That’s why Kellogg makes sure that her products are of high quality and also likable to the customers. Marketing has constantly been seeking those points that customers are easily influenced. For decades, these points have been regarded through the allegory of a â€Å"funnel†Ã¢â‚¬â€ customers start with a variety of prospective brands at the funnel’s wide end. Marketing activities are then embarked on so as the customers reduce the number of brands to one of their choice. Each day, individuals form intuitions of products from â€Å"touch† points such as product experiences, advertisements, among others. However, the exposure may appear wasted unless active shopping is witnessed from the consumers. All in all, when the impulse to buy is triggered the initial-consideration set is shaped The initial-consideration set is methodically narrowed, as proposed by funnel correlation, when the customers think about the available options, make judgment, and acquire products. Subsequently, the post sale stage turns into a trial era that determines customer loyalty and the possibility of purchasing the product for the second time. Pushing marketing towards the customers at every phase of the funnel progression has been the goal of every marketer. This is in an attempt to persuade their buying behaviour (Porter 1998). Earlier on, companies used to drive marketing by pushing on customers through direct marketing, traditional advertising, and other channels. At each stage in the funnel, as customers carved down their brand alternatives, marketers would try to influence their decisions. This inexact approach habitually failed to reach the consumer effectively. Making long term and continued relationships with the customer is refereed to as relationship marketing. Kellogg’s should take the opportunity of converting the sales of Coco Pops Choc N Roll Cereal into productive (long-tem) relationship

Organisation Theory Assignment Example | Topics and Well Written Essays - 2000 words

Organisation Theory - Assignment Example Nothing could be farther from the truth, because organizations are diverse in the goals they set for themselves, the way they are structured, the activities they undertake and their strategies to pursue their goals (Daft & Marcic, 2013). Organizations include the Catholic Church as well as the Yakuza, the Chicago Bears and the International Paralympic Committee, the Salvation Army and Apple, Inc., Mensa International and the Miss Universe Organization. The wide spectrum of organizations appears to defy any attempt to define what unifies them, let alone shape a coherent and cohesive Organization Theory. The issue to be addressed in this discussion deals on the advantages and disadvantages of a multi-perspective approach to understanding organizations. Adopting a widely diversified approach that seeks to include all organizations may defeat the purpose of creating a definitive framework due to overbreadth, to the point that nearly all organizations may be excluded from some aspect of t he theory. ... d and described according to its tangible aspects (organizational structure, asset size, principal operations, number of employees, place of operations), and intangible aspects (management style, type of leadership, organizational culture, strategic approach). Increasingly, organizations are being viewed in terms of theoretical pluralisms because of the growing awareness of their increasing complexity. Astley & Van de Ven (1983) propose a metatheoretical taxonomy of the major schools of thought in organization and management theories is presented in the table in the Appendix. There are two dimensions according to which the divergent views were classified: the level of organizational analysis (from the micro to the macro), and the orientation of the analysis (from deterministic to voluntaristic). The matrix created is comprised of four quadrants: System-Structural View (Q1), Strategic Choice View (Q2), Natural Selection View (Q3), and Collective-Action View (Q4). The System-Structural View (also known as Structural-Functionalist Perspective) addresses the micro-level (i.e., individual organizations) with a deterministic orientation. Determinism means that organizational behaviour is perceived to be shaped by a system of impersonal mechanisms that impose external constraints on the members of the organization. The structure of the organization creates roles and positions that function as hierarchical instruments in achieving organizational goals and creating stability in the system (Stolley, 2005). Included in this category are the systems theory of organization, the theory of structural functionalism, and contingency theory. The behaviour elicited is constrained and adaptive, and management role is reactive. The Strategic Choice View differs from the System-Structural